Individual Seller on Amazon How to Ask for Reviews

Introduction

Every eCommerce entrepreneur wants practiced Amazon seller feedback & product reviews, and for good reason. 5-star reviews non only pb contribute to good rankings simply more conversions.

Yous tin't stop at getting customers to write reviews, still. Positive reviews are crucial, just you tin't neglect seller feedback. (Yep, there is a deviation .) To make things more than complicated, Amazon sellers must comply with strict guidelines on how, when, and what they may communicate to buyers.

In this article, we'll cover:

Amazon Seller Feedback & Product Reviews
Getting More than Good Reviews & Seller Feedback
Compliant Communication with Amazon Buyers

Would y'all rather watch than read? Watch our full webinar on generating more reviews on Amazon.

CHAPTER I What'south the Difference Betwixt Amazon Seller Feedback and Product Reviews?

Although they are oft confused, seller feedback and product reviews serve two different purposes. Both help you sell on Amazon, but feedback refers strictly to the seller, while reviews refer to the product.

Amazon Seller Feedback

Seller feedback measures the quality of a seller on Amazon.

Amazon customers rate their experiences with a seller past submitting feedback on shipping, advice, and overall experience.

Sellers with a higher Amazon feedback rating win the Purchase Box.

Amazon Product Reviews

Product reviews measure the quality of an Amazon product.

Reviews provide potential buyers with crucial information and help them brand informed purchases most products listed online.

Production reviews help an ASIN's organic search rank.

Ane big difference betwixt production reviews and seller feedback is that reviews are displayed on the production particular page. Feedback scores, on the other mitt, require some deeper clicking to observe.

As a seller, you tin can't neglect feedback or reviews, but you can prioritize them based on your concern needs. For example, seller feedback is especially crucial to 3rd-party sellers, who compete with others who sell identical products. If you're listing a new product, it's meliorate to focus on product reviews as the first stride.

Chapter Ii How to Get More Product Reviews & Amazon Seller Feedback

The importance of seller feedback and product reviews cannot be overstated. In fact, footling matters more 5-star reviews. How do you get them? Yous ask!

FYI:

Contrary to popular belief, yous Can ask customers for Amazon seller reviews, equally long as they're not faux reviews.

Y'all could use Vine Voices, product inserts, or social media to ask. If you lot desire to ask within the Amazon platform, use one of the following, but not both:

Buyer-Seller Messaging
Request a Review

Buyer-Seller Messaging vs. Request a Review

Heir-apparent-Seller Messaging is more comprehensive, but it'southward as well riskier. Any modifications that y'all brand to the original Amazon template tin can violate Amazon'south Communications Guidelines. It's best if you're looking to connect with your buyers and strengthen your brand identity, Buyer-Seller Messaging is for yous.

Request a Review, on the other manus, is an unchangeable message sent by Amazon. It carries no run a risk equally information technology'south inherently Amazon compliant. If you're just hoping a customer volition leave seller feedback or a practiced review, Request a Reviews eliminates the risk of messaging restriction.

Buyer-Seller Messaging

– Bachelor only to sellers who are NOT restricted from Buyer-Seller Messaging

– Available in Seller Fundamental (limited features and no automation)

– Bachelor within Seller Labs PRO (includes automation, event triggers, analytics, more)

– Multiple pre-configured templates with customizable, personalizable text

– Appears sent from your brand

– Risk of xxx-solar day (or permanent) pause from Heir-apparent-Seller Messaging

Asking a Review

– Available to ALL sellers, even those restricted from Buyer-Seller Messaging

– Available in Seller Key (no options or automation)

– Bachelor within Seller Labs PRO (includes automation and your choice of send times)

– Single fixed message that cannot be customized

– Is sent by and from Amazon

– No risk of brake because the message is created by Amazon

Deliver Proactive Client Service at Simply the Correct Time

For Buyer-Seller Messaging and Request a Review to exist almost effective, emails need to reach buyers at the right times. Regardless of whether you use Buyer-Seller messaging or Request a Review, y'all're going to have to exercise it manually. If you've got a big email list, manual communications won't usually happen at the right fourth dimension.

Sending automated messages to buyers is the well-nigh efficient style to build a stiff reputation. Y'all'll save countless hours weekly, and can deliver letters when customers want them, non when yous have time to send them.

What About the Early Reviewer Program?

Previously, the Early Reviewer Programme was a great option for new sellers to get more than Amazon seller reviews. In March of 2021, the program closed as office of Amazon's ongoing crackdown on incentivized reviews. Read this article for more information about what happened to the program.

Also think, there is a difference between verified and unverified reviews. Y'all're looking exclusively for verified reviews. Read our guide to verified versus unverified reviews to tell the deviation.

Affiliate 3 The Do's and Dont's of Messaging

Many sellers wrongly believe that they aren't immune to ask for Amazon seller reviews. However, sellers can and should pursue positive feedback — they just need to do it in compliance with Amazon'southward Guidelines.

Asking for Amazon Seller Reviews: The Rules

Unfortunately, Amazon compliance is much easier said than washed. To continue up with Amazon'southward continual refinement of its messaging policy, we keep our Communications Policy Changes article up to date, just here are some basic do's and do not's.

DO	Practise NOT
Send one communication per heir-apparent.	Send multiple requests to the same heir-apparent.
Adhere to all of Amazon'south Communications Guidelines.	Use conditional linguistic communication similar "If you love the product, leave 5 stars. If you're not happy, contact us directly."
Use neutral, respectful language.	Ask buyers to change negative feedback
Stay up to date on Amazon's terms of service.	Offering incentives, including simply non express to, promotions and coupons.
Err on the side of caution.	Include links or external contact info, including but not limited to, electronic mail addresses.
Automate your messages.	Try to contact buyers directly by email.
Personalize the bulletin in compliance with Amazon's guidelines.	Attempt to contact buyers who have opted out of Buyer-Seller Messages.
Utilize Buyer-Seller Messaging or Request a Review within Amazon Seller Key, or via a reputable 3rd-party tool.	Promote other products, brands, websites, etc.
Request only seller feedback, or just a product review, not both.	Solicit reviews from paid sources, friends, family, etc.

Mitigating Adventure of Buyer-Seller Restrictions

How practise you get more feedback and avoid negative reviews? Follow the rules.

Absolutely, Amazon'south Program Policies are lengthy and disruptive. However, at the finish of the mean solar day, information technology'southward your responsibility to go on upwardly with Amazon'due south guidelines. The issue for noncompliance is a 30-day Buyer-Seller Messaging restriction.

Say you were restricted from Amazon Buyer-Seller Messaging … At present what?

Stay calm. While you volition be temporarily unable to use Heir-apparent-Seller Messaging, still able to go unsolicited seller feedback and production reviews.
Switch to using Request a Review. While it is more than express than Heir-apparent-Seller Messaging, the Asking a Review button is still bachelor to you.
Audit your messages to make sure that everything is compliant. If you discover a violation, rectify it immediately.
If you even so can't find the problem, contact Amazon Support and enquire why you received the restriction.
Expect out the 30 days, and if you're certain in that location is no violation, you might try returning to Buyer-Seller Messaging. If and then, know that you are now at risk for a second messaging restriction, which can lead to the dreaded Amazon account suspension.

Ever be up-to-engagement on the latest manufacture news and best practices.

Conclusion Automate Communications for More Amazon Seller Reviews

Hopefully, y'all've understood the need to inquire customers for reviews. But before you lot create a library of messages that you can engage with buyers at every disquisitional juncture — hold tight.

Automate it. Automation means coming together your customers' needs every footstep of the way, getting more seller feedback and product reviews, and proactively attention to any potential product or shipping issues. Build trust with your buyers, without babysitting every ship!

There is no shortage of tertiary-party review software and services to practise so. Features and prices vary and some services are more reputable than others.

Seller Labs PRO vs. Amazon Seller Central

To keep information technology elementary, permit's compare features betwixt ii providers that are committed to communications compliance, Seller Labs, and Amazon Seller Fundamental.

	Seller Labs PRO Buyer-Seller Messaging	Amazon Seller Key Buyer-Seller Messaging
Automated
From Accost Display	Your Brand	Amazon
Customizable Text
Brandable
Blacklist (Opt-Out)
Amazon-Compliant Pre-Installed Templates
Advanced Message Filters
Attachments Allowed
HTML/CSS Rich
Multiple Issue Triggers
Analytics
Automated Transport Date Selection
Marketplaces Served	11	All
Review Monitoring
Notifications
Restriction Risk

Seller Labs PRO Buyer-Seller Messaging clearly has more than features than Amazon Seller Central. With review monitoring and advanced analytics, information technology is clearly the best option for Buyer-Seller Messaging.

Seller Labs PRO also offers a Request a Review feature, but because of Amazon's limitations, there is less customization available. Nonetheless, Seller Labs PRO offers customizable text with automatic ship dates, while Amazon Seller Central does non.

	Seller Labs PRO Request a Review	Amazon Seller Fundamental Request a Review
Automatic
From Address Display	Amazon	Amazon
Customizable Text
Blacklist (Opt-Out)
Amazon-Compliant Pre-Installed Templates
Automated Send Date Choice
Marketplaces Served	11	All
Automatic Translation to Buyer's Preferred Language

The easiest, most powerful, most efficient way to become more Amazon seller feedback and reviews is by automating your emails. Use features like event triggers, and notifications, not bachelor in Amazon's Seller Central.

Desire More than Reviews?

borcherslierected.blogspot.com

Source: https://www.sellerlabs.com/blog/how-to-get-reviews-on-amazon/